If you shop the sales and discounts you may be someone that jumped on and got a steeply discounted version of Lightroom 3 just to find out Adobe lowered the price-point of Ligthroom 4 below what you just paid! Did you know you may be eligible to upgrade your current Version of Adobe Lightroom 3 to the brand NEW Lightroom 4?
Why? Well just like when you buy a new computer and the new OS is being developed they have a window of time that they offer late adopters a FREE update or upgrade to it - I got that on my iMac when I purchased it .... the cpu was loaded with an old iOS and they let me upgrade to Lion for free! Adobe has this same policy to help you upgrade and keep clients happy! Here is the quote from Adobes site: "You might be eligible for a complimentary upgrade if you bought your software product (full or upgrade) soon after a new version was announced."
How do you take advantage of this new Adobe Photoshop Lightroom 4 Update?
There are a few ways you can Email Adobe, Call 800.585.0774 or Do a live Chat on the upgrade page. from my research Live chat may be a way to avoid on hold times and get what you need! People who purchased products in early February are having success in getting the upgrade to 4, the rule of thumb is 30 days.
If you choose support chat they will resolve your case quickly & send you confirmation number. Here is the Link: http://www.adobe.com/support/chat/ivrchat.html
Special notes: If you have a student Teacher Edition, they may give you a hard time but you are not "Upgrading" in the traditional sense (LR Student teacher ed is not upgradeable due to the price) but you are updating a NEW product after the other was already being advertised. Here is the full policy if they give you a hard time: http://helpx.adobe.com/x-productkb/policy-pricing/upgrade-policy-product-announcement.html
Here is their Complementary post-announce upgrade termage: "Your complimentary post-announce upgrade is for the same platform, language, and edition as your previous version. "
So if you bought your LR3 after February 6th and can prove it get going and get Adobe Photoshop Lightroom 4 for FREE!
Need to Buy Lightroom 3 or 4 still?
To Download Lightroom 4: http://www.dpbolvw.net/click-4003141-11017277
To Purchase a DVD of Lightoom 4 or 3: http://www.bhphotovideo.com/c/buy/Adobe/Ntt/lightroom+4/N/4291623326/BI/8540/KBID/9583
About the Author: Nicholas Pappagallo Jr. runs Arizona's Largest Photography & Camera Club the AZPhotographersGroup.com he also teaches Workshops & Tutors Lightroom 3 & 4 to many students around the country. To have him speak at your Camera Club send emails to info@NicholasPappagallo.com